1.

What Is Total Customer Value?

Answer»

The sum total of all the benefits (Product VALUE ,service value, personnel value, Image value) that a customer DERIVES from a product or a service is TERMED as the total customer value . In other words these are the benefits that the vendor or SELLER PROVIDES in return of the associated payments received from a customer.

The sum total of all the benefits (Product value ,service value, personnel value, Image value) that a customer derives from a product or a service is termed as the total customer value . In other words these are the benefits that the vendor or seller provides in return of the associated payments received from a customer.



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