List The Qualities Of Useful Market Segments?

1.	List The Qualities Of Useful Market Segments?
Answer» Segments must have ENOUGH profit potential to justify developing and maintaining. CONSUMER must have heterogeneous needs for the product. SEGMENTED consumer needs must be homogeneous. Company must be ABLE to reach a segment with its planned efforts. Must be able to measure characteristics & needs of consumers to establish groups.

Answer»

Segments must have ENOUGH profit potential to justify developing and maintaining.
CONSUMER must have heterogeneous needs for the product.
SEGMENTED consumer needs must be homogeneous.
Company must be ABLE to reach a segment with its planned efforts. Must be able to measure characteristics & needs of consumers to establish groups.

Discussion