1.

Explain Secondary Research Or Background Reading?

Answer»

Secondary Research or Background Reading : This method is widely used for information gathering by accessing the gleaned information. It includes any previously gathered information used by the marketer from any INTERNAL or external source.

Advantages :

  • It is more openly accessed with the AVAILABILITY of INTERNET.
  • It provides valuable information with low cost and time.
  • It act as FORERUNNER to primary research and aligns the focus of primary research.
  • It is used by the researcher to conclude if the research is worth it as it is AVAILABLE with procedures used and issues in collecting them.

Secondary Research or Background Reading : This method is widely used for information gathering by accessing the gleaned information. It includes any previously gathered information used by the marketer from any internal or external source.

Advantages :


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