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Zantar Ltd. made its annual plan for the following year on the assumption that the sales of Product A, will rise in the near future. However, that same year a major technological development occured in the production of Product A and new competitors entered the market using that technology. These two incidences led to entry of low-prices and good quality competitors of Product A into the market. (i) Which function of management is considered above ? What characteristic of this function has Zantar Ltd considered while preparing the annual plan for Product A for the following year ? (ii) Should Zantar Ltd. continue with the same plan ? (iii) Which limitation of management function is reflected in the above mentioned case study ? |
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Answer» Zantar Ltd. made its annual plan for the following year on the assumption that the sales of Product A, will rise in the near future. However, that same year a major technological development occured in the production of Product A and new competitors entered the market using that technology. These two incidences led to entry of low-prices and good quality competitors of Product A into the market. (i) Which function of management is considered above ? What characteristic of this function has Zantar Ltd considered while preparing the annual plan for Product A for the following year ? (ii) Should Zantar Ltd. continue with the same plan ? (iii) Which limitation of management function is reflected in the above mentioned case study ? |
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