Write a short note on public relations and sponsorship as ways of prom

1.	Write a short note on public relations and sponsorship as ways of promotion.
Answer» PUBLIC RELATIONS: Broad set of guidelines which makes use of advertising, annual reports, brochures, event sponsorships to build or maintain a favourable image with its various stakeholders. PR is a generic term for a range of specialist and sophisticated skills involved in communication with publics through, primarily, broadcast, published media. SPONSORSHIP: To sponsor something is to support financially or inkind an event, activity, person, or organisation financially or through the provision of products or services to reach specified business goals for commercial advantage. A sponsor is the individual or group that provides the support.

Write a short note on public relations and sponsorship as ways of promotion.

Answer»

PUBLIC RELATIONS:

Broad set of guidelines which makes use of advertising, annual reports, brochures, event sponsorships to build or maintain a favourable image with its various stakeholders. PR is a generic term for a range of specialist and sophisticated skills involved in communication with publics through, primarily, broadcast, published media.

SPONSORSHIP:

To sponsor something is to support financially or inkind an event, activity, person, or organisation financially or through the provision of products or services to reach specified business goals for commercial advantage. A sponsor is the individual or group that provides the support.

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