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Write a note on the relation ofadvertizing and media. |
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Answer» The media are defined as communication sources that reach a wide audience, such as radio, television, magazines and newspapers. For small businesses, connecting with media outlets is often a prime way to attract customers and develop a name in the industry. However, the phrase "all publicity is good publicity" is not always true in the small business world. Negative reviews and coverage in the media are detrimental to a small business and take a lot of time and money to overcome. |
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