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Write a essay about ',dizzying digital market' |
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Answer» A consumer gets on the Internet and types in a keyword related to an insurance or financial services product. Thanks to your company’s search engine marketing (SEM) strategy, your company is LISTED on the first page (perhaps EVEN at the top). The consumer clicks on the links to your company’s Web SITE and completes contact information. The lead goes to your agent or inside sales representative, who contacts the prospect and makes a sale (Art and Mary, 2006). |
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