1.

Will Toyota turn its recall into an opportunity for increased participation for its international manufacturers?

Answer»

Despite the global recession and the tough economic times that American auto COMPANIES such as General Motors and Chrysler FACED in 2009, Toyota enjoyed profits of $16.7 billion and sales growth of 6% that year. However, late 2009 and early 2010 witnessed Toyota’s recall of 8 million vehicles DUE to unintended aceleration. How could this happen to a company known for quality and structured to SOLVE problems as soon as they arise? To examine this further, one has to understand about the Toyota System (TPS).



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