What of the following defines marketingmangement ?

1.	What of the following defines marketingmangement ?
Answer» ong>Answer: "Marketing MANAGEMENT is 'the ART and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value' (Kotler and Keller, 2008: 5)." The concept reviews the process used to determine what products or services may be of interest to customers and the strategy to use for marketing mix. It also explores the process of understanding, creating and delivering value to TARGETED business markets and customers.

Answer»

ong>Answer:

"Marketing MANAGEMENT is 'the ART and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value' (Kotler and Keller, 2008: 5)."

The concept reviews the process used to determine what products or services may be of interest to customers and the strategy to use for marketing mix. It also explores the process of understanding, creating and delivering value to TARGETED business markets and customers.

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