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What is the main aim and objective of advertising??(1 page ans Required) |
| Answer» SING USUALLY constitutes a part of the marketing efforts of an organisation. Advertising is undertaken by organisations in order to attract the attention of PEOPLE towards products and services.Thus, the basic aim of advertising is to create awareness in the minds of people, about the availability of products and services and influence them to buy the same.The ultimate aim is to enhance the sales of the organisation. Therefore, advertising complements and supplements the company’s selling efforts. The MAIN purposes of advertising are as follows:ADVERTISEMENTS:1. Communicates information:One of the most important functions of advertising is to convey or communicate the information to others. In the modern day WORLD, where science and technology contributes to new innovations and inventions, every now and then new goods and improvisation of the existing goods and services are entering into the market. If their use or knowledge is restricted to a limited number of people, social advancements cannot take place.Consumers are, therefore, provided the information about new products and services which enter the market, through advertising. Besides, the demand for existing products and services has to be maintained as well as enhanced with the help of advertising. The ultimate purpose is to enhance sales either by creating or increasing demand for goods and services. | |