What is the goal in two Fold Marketing ?

1.	What is the goal in two Fold Marketing ?
Answer» To ATTRACT NEW customers by promisingsuperior value To KEEP current customers by delivering SATISFACTION To undertake aggressive marketing campaigns Only (a) and (b) Solution :(d) According to 'Introduction to Marketing Management' by Osman Safdar Sarwant , the two fold goal of marketing is to attract new customers by PROMISING superiorvalue which also keeping curent customer by delivering satisfaction . Sarwani outlined a five step model of the marketing process.

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