today's world media becomes as essential as our daily NEEDS. ✔✔✔✔✔✔✔✔✔✔✔✔✔✔ Media of today is PLAYING an OUTSTANDING role in creating and SHAPING of public opinion and STRENGTHENING of society. ✔✔✔✔✔✔✔✔✔✔✔✔✔✔ Media acts as watchdog to protect public interest against malpractice and create public awareness. ☺☺☺☺☺☺☺☺☺☺☺☺☺☺