1.

What is Product Discovery process?

Answer»

Product discovery means, identifying what are the points, features and functionalities that are GOING to be useful to the customer, generate revenue and be realistic in terms of delivery. This requires the plans to be continuously updated and modified KEEPING in line with the latest feedback from end users. So this iterative process is known as Product discovery.

Product discovery process can be explained in the following manner:

  • Organizing workshops with the end users and customers to understand their pain points and kind of solutions they are looking for
  • Usage of techniques such as wireframes, personas and user STORIES to help them relate with the proposed product functionality
  • With help of incremental delivery, gathering customer feedback to know which of the features they truly liked and which ones they PREFER to receive in the next release is ALSO an important step

This way, product discovery remains an ongoing process during the project duration.



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