The marketing concept implies that the firm can achieves its goals by identifying the needs of customers in a chosen market and satisfying them better than the competitors. This essentially involves that the firm must develop products and services that customers require, and not what it can make. 

Marketing functions include a series of specified activities performed in the marketing of goods and service.

(a) Gathering and analysing market information. Marketing research is the systematic investigation of the facts relevant to various aspects in marketing. Marketing research helps managers to arrive at appropriate decisions. Market information should be gathered and analysed. 

(b) Marketing planning. To achieve the marketing objectives of the organization appropriate marketing plans covering various important aspects should be developed. 

(c) Product designing and development. Product designing and development is concerned with anticipating customers’ needs. developing new products and improving the existing products so as to meet expectations of customers. A good design can improve the performance of a product and also give it a competitive advantage in the market. 

(d) Standardisation and grading. Standardisation refers to the process of setting certain standards for a commodity on the basis of its desired qualities. Grading refers to the division of products into classes made up of units possessing similar features. 

(e) Packaging and labeling. Packaging is the act of designing and producing the package for a product. A package is a wrapper or a container in which a product is enclosed. Packaging reduces the risk of spoilage, breakage, etc. in the process of storage and transportation of goods. Whereas labeling means putting identification marks on the package. 

(f) Branding. It is the process of stamping a product with some identifying name or mark or a combination of both.