| Cardinal Approach | Ordinal Approach |
| 1. According to this approach utility can be measured and compared | 1. According to this approach, utility is cannot be measured but can be compared. |
| 2. This approach was developed by Alfred Marshall. | 2. This approach was developed by JR Hicks, RGD Allen. |
| 3. It measures the utility like liters, meters, kgs., temperatures etc. | 3. It provides rankings to the utility obtained by the consumer. |
| 4. It is a traditional approach. | 4. It is a modem approach |
| 5. The satisfaction is expressed in ‘utils’ | 5. It only indicates preference of the consumer |
