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What are functions of Retailers? |
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Answer» 1. Buying : A retailer buys a wide variety of goods from different wholesalers after estimating customer’s demand. 2. Storage : A retailer maintains a ready stock of goods and displays them in the shop. 3. Selling : The retailer sells the goods in small quantities according to the demand taste and preference of consumers. 4. Grading and Packing : The retailer grades the goods which are not graded by manufacturers and wholesalers. 5. Risk – bearing : A retailer always keeps stock of goods in anticipation of demand and bears the risk of loss due to fire, theft, spoilage, price fluctuations, etc. 6. Transportation : Retailers often carry goods from manufacturers to their retail outlets. 7. Financing : Some retailers grant credit facilities to his customers and provide the facility of return or exchange of goods. |
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