View 10-15 Television advertisements and analyse the extent to which a

1.	View 10-15 Television advertisements and analyse the extent to which advertisements promote or reinforce: gender stereotypes. Also, try to find out advertisements that do not present gender stereotypes. Have a class discussion after viewing select advertisements.
Answer» In the world, the biggest platform to influence people is none other than television. Television has been used in society for awareness campaigns such as for Polio, Literacy, Covid-19, etc., but as we know every coin has two sides. Similarly, this platform is misused by many companies for their vested interests. Example: In the advertisement of a fairness cream, it implies that only fair women are beautiful and only they can climb the ladder of success, and if they are dark or brown then you won’t be successful and aren’t considered beautiful. Simply for the sale of their product, these companies resort to blatant racism and age-old gender stereotypes, indirectly stressing that women should be fair. Some examples of advertisements that do not present gender stereotypes are Sasa detergent powder, Rambandhu papad masala, Bajaj LED bulbs, etc.

View 10-15 Television advertisements and analyse the extent to which advertisements promote or reinforce: gender stereotypes. Also, try to find out advertisements that do not present gender stereotypes. Have a class discussion after viewing select advertisements.

Answer»

In the world, the biggest platform to influence people is none other than television. Television has been used in society for awareness campaigns such as for Polio, Literacy, Covid-19, etc., but as we know every coin has two sides. Similarly, this platform is misused by many companies for their vested interests.

Example: In the advertisement of a fairness cream, it implies that only fair women are beautiful and only they can climb the ladder of success, and if they are dark or brown then you won’t be successful and aren’t considered beautiful.

Simply for the sale of their product, these companies resort to blatant racism and age-old gender stereotypes, indirectly stressing that women should be fair.

Some examples of advertisements that do not present gender stereotypes are Sasa detergent powder, Rambandhu papad masala, Bajaj LED bulbs, etc.

View 10-15 Television advertisements and analyse the extent to which advertisements promote or reinforce: gender stereotypes. Also, try to find out advertisements that do not present gender stereotypes. Have a class discussion after viewing select advertisements.

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