Victory Ltd., set up their small manufacturing unit producing bucket seat covers in the name of ‘Comfy’. The product was a great hit. After sometime, SMW- market leaders in luxury car manufacturing planned to join hands with Victory Ltd. Such a deal will allow SMW to obtain better pricing and control over the manufacturing process. Identify this type of growth strategy.

Victory Ltd., set up their small manufacturing unit producing bucket s

1.	Victory Ltd., set up their small manufacturing unit producing bucket seat covers in the name of ‘Comfy’. The product was a great hit. After sometime, SMW- market leaders in luxury car manufacturing planned to join hands with Victory Ltd. Such a deal will allow SMW to obtain better pricing and control over the manufacturing process. Identify this type of growth strategy.
Answer» Vertical merger.

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