The objective of the Marketing Department of ‘KOTEX Ltd.’ is to increase sales by 10 per cent by offering discounts. But, the finance department may not approve of such discounts as it means loss of revenue. These kinds of conflict arise in organizations because each department performing activities in isolation from others and barriers betweendepartments are becoming more rigid. Identify the point of importance of coordination to which this case is related:(a) Growth in size (b) Functional differentiation (c) Specialization (d) None of these

The objective of the Marketing Department of ‘KOTEX Ltd.’ is to in

1.	The objective of the Marketing Department of ‘KOTEX Ltd.’ is to increase sales by 10 per cent by offering discounts. But, the finance department may not approve of such discounts as it means loss of revenue. These kinds of conflict arise in organizations because each department performing activities in isolation from others and barriers betweendepartments are becoming more rigid. Identify the point of importance of coordination to which this case is related:(a) Growth in size (b) Functional differentiation (c) Specialization (d) None of these
Answer» Correct option is (b) Functional differentiation