The competitive position of a company can be improved by______ .

1.	The competitive position of a company can be improved by______ .
Answer» increasing the SELLING price reducing the margin ignoring competitors Understanding and FULFILLING CUSTOMERS' needs Solution :The competitive position of company can be IMPROVED by being customer-centric not PRODUCT -centric i.e., notviewing product in isolation, but as a part of a full-long lasting relationship with a customer. This means offering those products and services that fulfill their needs.

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