Technological advancement is rapidly changing the marketplace and causing intense competition among firms. To cope with the changing dynamics, firms use various approaches. They are divided into company responses. Which of the following is the company response? (a) Customization (b) Integrated marketing communication (c) Target marketing (d) Outsourcing

Technological advancement is rapidly changing the marketplace and caus

1.	Technological advancement is rapidly changing the marketplace and causing intense competition among firms. To cope with the changing dynamics, firms use various approaches. They are divided into company responses. Which of the following is the company response? (a) Customization (b) Integrated marketing communication (c) Target marketing (d) Outsourcing
Answer» Correct option is (d) Outsourcing