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Solve : How Do Companies Measure TV Ratings? |
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Answer» How do companies measure TV ratings? I have two problem areas: How do companies measure TV ratings? I have two problem areas: http://www.nielsenmedia.com/whatratingsmean/ You just peaked my interest scale to the maximum and I have ADD along with my 3-5 personality disorders ETC... Did you really mention TV LICENCE? :-? :-? :-? Hey street1 #1 not going to ask #2 yesGosh,Neil-That sounds almost like a dictatorship. :-? Can you explain how they do this licence thing? I have nothing but,admiration for the UK. What's on their political minds? More tax money right? Offbeat-Did the UK make season 5 of Coupling?Well in America I ASSUME that all TV shows are funded primarally by comercials (or adverts as we call them here) and it's always been like that. In England, on the other hand, when TV was first introduced the only channels available were those provided by the British Broadcasting Corperation (BBC). When you got the TV you had to buy a TV licence too (which lasts for 1 year) in order to fund the BBC channels. However, on the plus side there were no comericals on them. It is also worth noting that the BBC is semi-regulated by the government, but there are fairness rules in place to stop the BBC from being politcally biased overall. (For example during elections all political parties are given short slots to promote their party). Eventually of course, additional channels began appearing on TV and these ones were not funded by the TV licence, so they had to get their money from comercials. The first comerical TV station which is now called ITV (not sure about its original name) was somewhat ironically envied by the BBC because of their large commercial revenues and plus they were not restricted by the government. At this time I think there were only 3 channels available, BBC1, BBC2 and ITV (commonly refered to by channel 3 even today). Anyway back to today. There are now four BBC channels, which collectively are watched by a very high proportion by TV viewers, despite the fact there are HUNDREDS of other channels available. They are only allowed to advertise for their own shows, nothing else. Which is very handy because you can watch a whole show uninterupted by any comericals! All other channels on the other hand have comercials about every 15 minutes, which can get very irratating after watching BBC for a while. Although I think the TV licence actually gives good value for money (I'd be willing to pay more for less comercials on other channels, they do my head in) the reduction and even removal of the TV licence most certainly is a current political issue. The main reasons are that in this "modern competative" world, the BBC should have to secure its own revenue etc just like any other company instead of being spoon-fed by the government. Another arguement is that people have to pay for a licence whether they watch BBC or not. You may be suprised to know that most countries in Europe have a MANDATORY TV licence system in place. In England a licence costs £131.50 a year, per household (not per TV). Sorry for any inaccurate information... I'm not a TV historian :-/Here in the States they have little people that hide in the closet and WRITE down what is being watched and by whom...Commercial radio ratings in the UK are done via. a survey by RAJAR. The idea is to take a sample of people and find out when they listen and where. I would assume TV would use a similar system... Oh, and about the TV licence - I found this on Wikipedia. Oh and as students - we're prime targets for TV LICENSING!!!Thank you very much Neil.That is the first time anyone ever gave me such a perfect answer on a forum. I don't deserve a straight answer if you have seen my past post but, again thanks,and God Bless The UK. Quote Here in the States they have little people that hide in the closet and write down what is being watched and by whom... A lot of people have came out of the closet lately.Is that who they were? :-? SNAP! Here PeckerWood! Here PeckerWood! There you are.Cmon boy we are going home. :-? ---- Dumba$$ Bird! lol thats pretty funny. ^ You must be a pretty lousey one. There are hundreds of channels... and nothing to watch. |
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