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Selling cost is a nail in the coffin of consumer's sovereignty. How? |
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Answer» Solution :(i) Selling cost is the expenses which are incurred for promoting sales or INDUCING customers to buy a good of a particular brand. (II) Theoretically, a consumer is the king because whatever he desires/ demands is produced/supplied. (III) But in reality this is not so. ADVERTISEMENT and salesmanship bias his mind in favour of certain commodities which otherwise may not be good. |
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