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Read the following lines and answer question on the basis of the same:Yamuna Prasad, a small shopkeeper in Bikaner, Rajasthan used to sell the famous ‘Bhujia-Sev’. It was a quick selling product for locals and foreign tourists. His second generation expanded the business and got ‘Yamuna Ki Bhujia’ registered with concerned authorities. Gradually the brand offered a wide range of products to its customers like namkeen, sweets, bakery items etc. However, ‘Bhujia-Sev’ remained the most popular product of the brand creating maximum revenue.‘Yamuna Ki Bhujia’ offered its products at competitive prices even while offering customer services like gift packaging and free home delivery to become a household name. Now it has virtually become a synonym for bhujia-sev in the market, so much so, that people ask for ‘Yamuna Ki Bhujia’ instead of bhujia-sev. ‘Yamuna Ki Bhujia’ has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customer through internet selling.Promotion of the brand had always been low profile, till the increase in competition pushed it to hire the services of a professional advertising agency, VIGYAPAN PVT.LTD for promoting the product. On the advice of VIGYAPAN PVT.LTD, ‘Yamuna Ki Bhujia’ has also worked upon managing public opinion by developing relations with the masses through sponsoring cultural and sporting events, maintenance of public parks etc.(i) ‘His second generation expanded the business and got ‘Yamuna Ki Bhujia’ registered with concerned authorities.’With reference to the given text ‘Yamuna ki Bhujia’ is a ....... giving it a legal protection against its use by anyone else.A. Brand valueB. TrademarkC. Trait markD. Brand mark(ii) ‘Yamuna Ki Bhujia’ offered its products at competitive prices even while offering customer services like gift packaging and free home delivery to become a household name. Identify the factor affecting the element of marketing mix being discussed above.A. Marketing methods usedB. ObjectivesC. Extent of competition in the marketD. product cost(iii) ‘Yamuna Ki Bhujia’ has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customer through internet selling. Identify the decision related to the element of marketing mix being discussed above.A. Storing and assorting products in order to create time utilityB. Regarding the channels or using intermediariesC. Both a & bD. One regarding branding, packaging and labelling(iv) On the advice of VIGYAPAN PVT.LTD, ‘Yamuna Ki Bhujia’ has also worked upon managing public opinion by developing relation with the masses through sponsoring cultural and sporting events, maintenance of public parks etc. Name the department in the organisation which is generally responsible for performing the above important task of managing public opinion.A. Marketing DepartmentB. A separate department created in the firm for the purposeC. An outside agencyD. Any of the above. |
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Answer» (i) B. Trademark (ii) A. Marketing methods used (iii) B. Regarding the channels or using intermediaries (iv) D. Any of the above |
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