ong>Answer:

The environment is the sum total of all the surroundings both natural and man-made. The quality of the environment is fast DETERIORATING because of the business activities. The smoke, effluents and other wastes released from the indus¬tries pollute the environment and hence affect the health of the people. Therefore, it is essential that we should protect our environment.Role of business in environmental protection :

PREVENTIVE role : It concentrates on preventing POLLUTION from different activities. This includes :

(i) Use of CNG vehicles.

(ii) Recycling of industrial wastes

(iii) Scientific treatment of emission before their release.

(IV) Installation of pollution resistant machinery. V/i

Curative role : Steps must be taken to rectify the damage caused to the environment:

(i) PROMOTING afforestation.

(ii) Assisting government agencies and other

NGO’s in cleaning polluted rivers and management of harmful substances.

Awareness role:

(i) Promoting awareness about ecological balance.

(ii) Creating awareness about various causes and

effects of environmental pollution.