PepsiCo, a cola major in the world has bought a number of restaurant chains as its growth strategy. Among many, Pizza Hut, KFC are a few names, although currently Pepsi Co. has spun off them. This type of strategy of the company is called (a) lateral integration. (b) vertical integration. (c) forward integration. (d) horizontal integration.

PepsiCo, a cola major in the world has bought a number of restaurant c

1.	PepsiCo, a cola major in the world has bought a number of restaurant chains as its growth strategy. Among many, Pizza Hut, KFC are a few names, although currently Pepsi Co. has spun off them. This type of strategy of the company is called (a) lateral integration. (b) vertical integration. (c) forward integration. (d) horizontal integration.
Answer» Correct option is (c) forward integration.