‘Packaging has acquired great significance in the marketing of goods

1.	‘Packaging has acquired great significance in the marketing of goods.’ In the light of this statement state any three functions of packaging.
Answer» The functions of packaging are given below: i. Protection: The main function of packaging is to provide protection to the product from dirt, insects, dampness and breakage. For example, the products like biscuit, jam, chips etc. are needed to be protected from environmental contact. That is why they are tightly packed. ii. Identification: Packaging also serves as an identification of the product. A product is packed in special sized, coloured and shaped container for keeping its difference from the products of competitors. For example, the yellow and black coloured pack of KODAK ROLL tells itself of its producer. iii. Convenience: Packaging provides convenience in the carriage of product from one place to another, in stocking and in consuming. For example, the new pet bottles of COKE makes the carriage and stocking easier. Similarly, the pack of FROOTI provides convenience in its consumption.

‘Packaging has acquired great significance in the marketing of goods.’ In the light of this statement state any three functions of packaging.

Answer»

The functions of packaging are given below:

i. Protection: The main function of packaging is to provide protection to the product from dirt, insects, dampness and breakage. For example, the products like biscuit, jam, chips etc. are needed to be protected from environmental contact. That is why they are tightly packed.

ii. Identification: Packaging also serves as an identification of the product. A product is packed in special sized, coloured and shaped container for keeping its difference from the products of competitors. For example, the yellow and black coloured pack of KODAK ROLL tells itself of its producer.

iii. Convenience: Packaging provides convenience in the carriage of product from one place to another, in stocking and in consuming. For example, the new pet bottles of COKE makes the carriage and stocking easier. Similarly, the pack of FROOTI provides convenience in its consumption.

‘Packaging has acquired great significance in the marketing of goods.’ In the light of this statement state any three functions of packaging.

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