Mr. Patel owns a company which designs and manufactures shoes. He wanted to make a shoe which catered to the needs of full-time working women. His design team understood the needs and wants of the target customer, defined the problem in a user-centric way, brainstormed and mapped the ideas and even made a prototype. Then they launched the new shoe in the market to sell. It did not sell as much as they expected, and had to be taken down from the market. i. Which step of the design process did Mr. Patel’s company miss? A) Empathise B) Define C) Ideate D) Testii. Why is Mr. Patel’s company focusing on having a design process? A) Design process is more time consuming and less useful. B) Design process is done only to better the brand image. C) Design process holds no significance at all. D) Design process is done to shape and guide your work and thoughts to improve the outcomeiii. What kind of footwear would qualify as a good product for working women of today? A) Comfort only B) Style only C) Both A and B D) There is no need for such a product