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Mention any three Role of Marketer. |
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Answer» 1. Instigator: As an instigator, marketer keenly watches the developments taking place in the market and identifies marketing opportunities emerging in the ever changing market. 2. Integrator: Marketer plays a role of integrator in the sense that he collects feedback or vital inputs from channel members and consumers. 3. Implementer: Marketer plays a role of implementer when he/she actually converts marketing opportunities into marketable product. |
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