Through mass communication, we get to know about the political, environmental, economic, social, sports, music, education, science, cultural news of our country and countries abroad. Information about new technology and important events is also obtained. Destruction from natural calamities like the earthquake in Nepal or tsunami in Tamil Nadu and Cyclone in Andhra Pradesh was seen, heard and read through

television, radio and newspaper. Mass media has done an important job of generating sensitivity and concern in our hearts towards these incidents. Media is also playing an important role in economic and cultural globalization.

In addition, mass communication plays an important role in creating of views and mindset of common citizens. These are helpful in promoting and disseminating public welfare schemes launched by the government through various advertisements and information. The media is playing a positive role in promoting various programs and schemes run by the government. Media not only provides us information but also highights issues related to social concerns. It also plays an important role in increasing public awareness and creating public opinion.