“Marketing management is the marketing concept in action.” Who sai

1.	“Marketing management is the marketing concept in action.” Who said this, what does he meant?
Answer» This statement is of William J. Stanton., according to him there are two basic pillars of marketing concept- 1. The planning policies and activities of the company should be satisfaction of the customers and 2. The profitable selling should be objective of the company. Thus, the practical steps or activities taken for achieving these two objectives are included in marketing management.

“Marketing management is the marketing concept in action.” Who said this, what does he meant?

Answer»

This statement is of William J. Stanton., according to him there are two basic pillars of marketing concept-

1. The planning policies and activities of the company should be satisfaction of the customers and

2. The profitable selling should be objective of the company. Thus, the practical steps or activities taken for achieving these two objectives are included in marketing management.

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“Marketing management is the marketing concept in action.” Who said this, what does he meant?

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