The seven C’s are: 

1. Contract: the e-marketers first goal is to communicate a core promise for a truly distinctive value proposition appealing to the target customers. 

2. Content: refers to whatever appears on the website itself and on hot linked websites. 

3. Construction: the promises made by the e- marketers are not unique to the internet but the medium’s interactive capabilities make it easier for them to deliver on their promises quickly. 

4. Community: through site- to- user and user- to user forms of interactivity e-marketers can develop a core of dedicated customers who became avid marketers of the site too. 

5. Concentration: targeting through online behavioral profiling. 

6. Convergence: rich media brought on by broadband will allow advertisers much greater creativity by bringing in new types of advertising to the internet as well as enhancing some traditional forms. 

7. Commerce: it includes offering goods and services directly or marketing those of another company.