1.

Justify the following statement :A business letter is a silent salesman.

Answer»
  • In modern times, the scale of the business has increased to such an extent that direct and personal dealing with the customers is difficult except in case of retail trade.
  • Correspondence is, thus, necessary to widen the boundaries of markets and expand the scale of business. 
  • Effectively drafted and neatly typed letters play the role of a salesman in creating and expanding the market for goods and services. 
  • When letters are courteous it creates a good impression. 
  • Letters convince the prospects of the novelty, specialty, and utility of the products and induce them to place orders. 
  • Thus, a business letter is a silent salesman.


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