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Journalism may never have been as public-spirited an enterprise as editors and writers liked to think it was. Yet the myth mattered. It pushed journalism to challenge power; it made journalists loath to bend to the whims of their audience; it provided a crucial sense of detachment. The new generation of media giants that dominates journalism today has no patience for the old ethos of detachment. It’s not that these companies don’t have aspirations toward journalistic greatness. BuzzFeed, Vice, and the Huffington Post invest in excellent reporting and employ first-rate journalists—and they have produced some of the most memorable pieces of investigative journalism in this century. But in the pursuit of audience, they have allowed the endless feedback loop of the web to shape their editorial sensibility and determine their editorial investments. |
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Answer» Journalism may never have been as public-spirited an enterprise as editors and writers liked to think it was. Yet the myth mattered. It pushed journalism to challenge power; it made journalists loath to bend to the whims of their audience; it provided a crucial sense of detachment. The new generation of media giants that dominates journalism today has no patience for the old ethos of detachment. It’s not that these companies don’t have aspirations toward journalistic greatness. BuzzFeed, Vice, and the Huffington Post invest in excellent reporting and employ first-rate journalists—and they have produced some of the most memorable pieces of investigative journalism in this century. But in the pursuit of audience, they have allowed the endless feedback loop of the web to shape their editorial sensibility and determine their editorial investments. |
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