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In a departmental store selling apparels, all windows towards the main street were decked up with lady mannequins dressed in gowns, western formals, western party wear, etc. The store did not have good sales of Saris, ladies’ accessories, and Men’s apparels. a) What is the focus category for the store? b) What could be the reason for poor sales of Saris in the store? c) What could be done to increase sales of accessories without changing the apparel display on mannequins? d) How to add to the sale of men’s apparels without changing window displays? |
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Answer» a- Ladies apparels b- No window had a display of Indian wear; all mannequins decked up with western wear. c- Let the mannequins hold ladies’ handbags, wear sunglasses, costume jewellery, etc. This will catch the customer’s eye. d- Improve the instore Visual merchandising, proper category wise, colour/ size wise display, offer reasonable prices, approach customers, and lead them to Men’s section |
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