In a classroom debate ‘Smitha’ argues that marketing and selling

In a classroom debate ‘Smitha’ argues that marketing and selling are same. But ‘Sujith’ argues that marketing and selling are different. 1. Whose argument is relevant?2. Justify your answer.

Answer»

1. Sujith’s argument is correct.

2. Marketing and selling are different.

The differences between marketing and selling are

Marketing	Selling
1, Marketing is a wider term consisting of number of activities.	It is a narrow concept.
2. It is concerned with product planning and development.	It is concerned with sale of goods already produced.
3. It focuses on maximum satisfaction of the customer.	It focuses on the maximum satisfaction of the sellers through the exchange of products.
4. It aims at profits through consumer satisfaction.	It aims at maximum profit through maximisation of sales.
5. Marketing begins before actual production.	Selling takes place after the production.
6. It is customer oriented. Customer is important.	It is product oriented. Product is more important.
7. The principle of “let the seller beware” is followed,	The principle of “let the buyer” beware is followed.

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In a classroom debate ‘Smitha’ argues that marketing and selling are same. But ‘Sujith’ argues that marketing and selling are different. 1. Whose argument is relevant?2. Justify your answer.

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