Identify the method of sales promotion in the following cases: (i) A m

1.	Identify the method of sales promotion in the following cases: (i) A mobile company offers a discount of Rs.1000 to clear off excess inventory. (ii) A customer gets Rs.5 off on return of an empty wrapper while making a new purchase of the same product. (iii) A company offers a pack of ½ kg of sugar with the purchase of a 5 kg bag of wheat flour. (iv) A company offers 40% of extra ice cream in a pack of 500 gms. (v) Scratch a card and get a gold coin with the purchase of a cold drink. (vi) Purchase goods worth Rs.50,000 and get a holiday package worth Rs.10,000 free.
Answer» (i) Rebate (ii) Refund (iii) Product combination (iv) Quantity gift (v) Instant draws and assigned gifts (vi) Usable Benefits (i) Rebate: Offering products at special prices, to clear off excess inventory is known as rebate. (ii) Refunds: In this case, the seller offers to refund a part of the price paid by the customer on the production of some proof of purchase. For example, refund of Rs.5 on the presentation of an empty pack of Maggie noodles. (iii) Product Combinations: The customer is given another product as a free gift along-with the purchase of certain goods. For example, gift of microwave oven with the purchase of Burner Hob by Sunflame or a gift of Trolley with the purchase of Inverter by Luminous. (iv) Quantity Gifts: Sometimes sellers devise special package, which gives extra quantity of the product to the buyer at lesser price or at no price. For example, buy two soaps and get one free by LUX. (v) Instant draws and assigned gifts: Some gifts are given on the basis of draws or some events. For example, scratch a card and win a gold locket on the purchase of a TV (vi) Usable benefits: Gifts are given to the users of the product. For example, purchase goods worth Rs.3,000 and get a holiday package worth Rs.2,000 free.

Identify the method of sales promotion in the following cases: (i) A mobile company offers a discount of Rs.1000 to clear off excess inventory. (ii) A customer gets Rs.5 off on return of an empty wrapper while making a new purchase of the same product. (iii) A company offers a pack of ½ kg of sugar with the purchase of a 5 kg bag of wheat flour. (iv) A company offers 40% of extra ice cream in a pack of 500 gms. (v) Scratch a card and get a gold coin with the purchase of a cold drink. (vi) Purchase goods worth Rs.50,000 and get a holiday package worth Rs.10,000 free.

Answer»

(i) Rebate

(ii) Refund

(iii) Product combination

(iv) Quantity gift

(v) Instant draws and assigned gifts

(vi) Usable Benefits

(i) Rebate: Offering products at special prices, to clear off excess inventory is known as rebate.

(ii) Refunds: In this case, the seller offers to refund a part of the price paid by the customer on the production of some proof of purchase. For example, refund of Rs.5 on the presentation of an empty pack of Maggie noodles.

(iii) Product Combinations: The customer is given another product as a free gift along-with the purchase of certain goods. For example, gift of microwave oven with the purchase of Burner Hob by Sunflame or a gift of Trolley with the purchase of Inverter by Luminous.

(iv) Quantity Gifts: Sometimes sellers devise special package, which gives extra quantity of the product to the buyer at lesser price or at no price. For example, buy two soaps and get one free by LUX.

(v) Instant draws and assigned gifts: Some gifts are given on the basis of draws or some events. For example, scratch a card and win a gold locket on the purchase of a TV

(vi) Usable benefits: Gifts are given to the users of the product. For example, purchase goods worth Rs.3,000 and get a holiday package worth Rs.2,000 free.

Discussion

No Comment Found

Related InterviewSolutions

Reply to Comment