1.

How travel agents are playing a role of middlemen in selling the services offered by hotels?

Answer»

In the lodging industry, travel agents are one of the oldest and most widely used traditional distribution channels, acting as the intermediary between customers and room providers. Travel agents are retailers in travel and tourism who buy from the wholesalers and principals and sell to the tourists for commission. The role of the travel agent is to provide information to the customer as well as effectuate the booking and purchase of the hospitality product. 

Examples: of travel agents are Carlson Travel, Thomas cook. They access rates and place reservation in a variety of ways.



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