Related InterviewSolutions

• Your company has set-up a coconut hair-oil factory in Coastal Kerala, with a production capacity of 10,000 bottles of 100 millilitre per day. The company plans to market the hair-oil with the brand name 'Kale Kesh'. Design a label for the hair oil bottles.
• Role of Publicity in marketing.
• Concept of Public Relation.
• Functions of Public Relation.
• 'Energy drinks India Ltd.' have scanned a profitable opportunity for marketing of soft drinks with Indian Traditional Flavour. The company wants to market its products in India and in neighbouring countries. A Board meeting of the company was held on 14.12.2015 wherein the marketing manager was asked to give a presentation to develop this market offering. For this it was also decided to setup its manufacturing unit in a village of Bihar. This will not only help in the development of the village but will also provide employment to the youth of that village. The marketing manager chooses a combination of variables to prepare its market offering. He used a set of marketing tools that firm will use to pursue its marketing objectives in the target market. (a) Name and state the concept of marketing used by the marketing manager for creating its market offering. (b) Also, explain briefly the various elements of this concept. (c) State any two values that the company wants to communicate to the society.
• “It is a process of giving name or sign or symbol to a product.” Identify the definition and explain its advantages to the marketers and consumers.
• Mr. Alphi. the Head of Marketing Division in a Private Ltd. company is confronted with the issue of pushing the demand of its major product. As part of the promotion of the product, he has made up his mind to go for intense advertising campaign. Before committing to the decision. He wants to weigh the merits and demerits of advertising. Assist him in enlisting the merits and demerits of advertising.
• Mr. Rajratan, working as Sales Executive in Mayer Ltd., possesses good marketing techniques. His techniques involve oral presentation of messages in the form of conversation with one or more prospective customers for the purpose of making sales. (a) Name the element of marketing mix under which the above technique falls. (b) Identify the technique used by Mr. Rajratan. (c) Give any three merits of the technique identified in (b) above. (d) Identify the value which can be inculcated by using the technique identified in (b) above.
• Assertion (A)Expenditure on advertisement is not a waste but a profitable investment.Reasoning (R)Advertisements increases sales of products in the long run and increases profit for the business.a) Both are correct and (R) is the correct explanation of (A)b) Both are correct but (R) is not the correct explanation of (A)c) Both statements are incorrectd) (A) is correct but (R) is incorrect
• List five shopping products purchased by you or your family during the last few months.