1.

Goods are manufactured in one place and it may be demanded throughout the world. Goods may reach the consumers by a number of middlemen. Who is the first middleman in the trade? Explain any three features of that middleman?

Answer»

The first middleman in the trade or distribution is called wholesaler. A wholesaler buys goods directly from manufacturers and sells them to the retailers.

Features:

1. Wholesalers buy goods directly from producers. 

2. Wholesalers buy goods in large quantities and sell in small quantities. 

3. Wholesalers sell different varieties of a particular kind of product.



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