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Answer» Two reasons for the growing importance of Public Relations to business enterprises are: - To raise awareness : People trust established brands. One way to make your business known and compete with established brands is to send out your message by a third party such as a popular magazine in your industry, a high-traffic website, a respected influencer or social media superstar.
- Build credibility : Unlike advertising, a magazine mention of your product or a product review is not a direct sell so it comes out as a recommendation from a person that could be an authority in your niche like a celebrity beauty blogger with thousands of followers.
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