Gagan and Sumit are students of Class IX studying in a reputed school.

1.	Gagan and Sumit are students of Class IX studying in a reputed school. They were discussing about sales and marketing as career options for their future. Gagan is of the view that selling and marketing are one and the same. However, Sumit thinks that marketing is much wider concept that selling. Who has correct opinion about the concepts of selling and marketing – Gagan or Sumit? Explain, giving reasons.
Answer» Sumit is correct as marketing is much wider concept that selling and it includes selling. Marketers follow customer-satisfaction approach, whereas sales personnel follow product-focus approach Starting point of selling is factory, where goods are produced. The starting point of marketing is target market Main aim of selling is to maximise sales but main aim of marketing is to maximise customer satisfaction.

Gagan and Sumit are students of Class IX studying in a reputed school. They were discussing about sales and marketing as career options for their future. Gagan is of the view that selling and marketing are one and the same. However, Sumit thinks that marketing is much wider concept that selling. Who has correct opinion about the concepts of selling and marketing – Gagan or Sumit? Explain, giving reasons.

Answer»

Sumit is correct as marketing is much wider concept that selling and it includes selling.

Marketers follow customer-satisfaction approach, whereas sales personnel follow product-focus approach

Starting point of selling is factory, where goods are produced. The starting point of marketing is target market
Main aim of selling is to maximise sales but main aim of marketing is to maximise customer satisfaction.

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