1.

Explain the social responsibility of business towards (a) Shareholders (b) Consumer

Answer»

Social responsibility of business towards shareholders: 

  • A fair rate of dividend should be regularly paid by the business enterprises to their owners. 
  • Management techniques should be effective and efficient so that the net present value of the business is maximized. 
  • Owners should be given the right to participate in the affairs of the enterprise.
  • The tendency towards the growth of ‘Oligarchic management’ should be arrested. 
  • The owners should be given the full information regarding the working of the company. In other words, accurate and comprehensive reports have to be supplied. 
  • Financial information has to be disclosed and doubts have to be clarified. 
  • Chairman and directors of the company should be easily accessible to the owner.

Social responsibility of business towards consumer: 

  • Ensuring availability of products in the right quantity, at the right place and at the right time. 
  • Maintaining the quality of the goods, increasing the quality to maximum extent so as to compete with any international product. 
  • Charging reasonable prices to its products.

 Correct weights and measures have to be used. 

  • The company must provide after sale service for maintenance of goods. 
  • The business firms should avoid restrictive trade practices and see that full justice is done to the amount that is spent by a consumer. 
  • Constant investigation and discovery of growing wants of consumers, giving importance for research and development of new products that satisfy their wants. 
  • Taking all such measures which promote consumer satisfaction, interest and welfare.


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