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| 1. |
Explain the services rendered by the retailers to consumers. |
| Answer» Retailers provide important services to consumers and wholesalers as they act as middle-men between them.Services to consumers:\tReady or quick supply : The most important service of a retailer to consumers is to maintain regular availability of various products so that the buyers can buy the products whenever they need.\tWide variety : Retailers generally keep stock of a variety of products and different manufacturers. This enables the consumers to make their choice out of a wide selection of goods.\tGuiding customers : By ananging the effective display of products and through their personal selling efforts retailers should provide the information of products to the customers.\tDemonstration and after sales services : It can be done in the form of home delivery, supply of spare parts and attending to customers.\tHome delivery : It is an important part of after sale services and for a buyers decision for repeat purchase of the products.\tConvenient location : They are suitated very near to the residential areas and remain open for long hours which makes great convenience to the customers.\tServices to wholesalers and manufacturers :\tReady market: Retailers deal with individuals so the manufacturers and whole-salers will not make individual sales.\tProviding information : By undertaking personal selling efforts retailers relieve the producers of this activity of individual selling.\tRisk bearing : Retailers participates in the promotional activities of the product so that the product becomes popular and then it is less risk for the manufacturers.\tDistribution of goods to distant places : Retailers helps in distribution of goods to the final consumers and thus provide place utility. | |