1.

Explain the services of retailers to wholesalers and consumers.

Answer»

Services of retailers towards customer are: 

  • Regular availability of products: The most important service of a retailer to consumer is to maintain regular availability of various products produced by different manufacturers. 
  • New products information: By arranging for effective display of products and through their personal selling efforts, retailers provide important information about the arrival, special features, etc. of new products to the customers.
  • Convenience in buying: Retailers generally buy goods in large quantities and sell these in small quantities, according to the requirements of their customers. 
  • Wide selection: Retailers generally keep stock of a variety of products of different manufacturers. This enables the consumers to make their choice out of a wide selection of goods.


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