Explain the role of Branch Manager?

1.	Explain the role of Branch Manager?
Answer» BRANCH MANAGERS role: The Branch Manager (BM) is not directly involved in matters of the front office customer service, unless there is some issue which is beyond the level of the front line staff. He represents the bank as far as the customers are concerned and so he is entirely responsible for the smooth conduct of the branch affairs. The BM should take responsibility to ensure that the ambience in the branch premises is very pleasant for the customer to visit and conduct business. There may be some matters which are beyond his powers. In such cases he should immediately approach his higher-ups for quick action. (For example, loan proposals for amounts beyond his delegated sanctioning powers); He should keep all the staff members informed of the latest updates on the bank’s business. For example, changes in the operational rules, introduction of new products etc. This may be done by arranging periodical briefing of staff members on various aspects of banking He should conduct periodical meetings of all staff members to discuss the bank’s performance, the branch’s performance, targets to be reached, the strategies to be adopted to meet the targets etc. He should be well conversant of the background of the important customers of the branch.

Answer»

BRANCH MANAGERS role:

The Branch Manager (BM) is not directly involved in matters of the front office customer service, unless there is some issue which is beyond the level of the front line staff.
He represents the bank as far as the customers are concerned and so he is entirely responsible for the smooth conduct of the branch affairs.
The BM should take responsibility to ensure that the ambience in the branch premises is very pleasant for the customer to visit and conduct business.
There may be some matters which are beyond his powers. In such cases he should immediately approach his higher-ups for quick action.
(For example, loan proposals for amounts beyond his delegated sanctioning powers);
He should keep all the staff members informed of the latest updates on the bank’s business.
For example, changes in the operational rules, introduction of new products etc. This may be done by arranging periodical briefing of staff members on various aspects of banking
He should conduct periodical meetings of all staff members to discuss the bank’s performance, the branch’s performance, targets to be reached, the strategies to be adopted to meet the targets etc.
He should be well conversant of the background of the important customers of the branch.

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