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Answer» Difference between selling and marketing: | Point of difference | Marketing | Selling | | Meaning | The identification of the needs of the consumer through the process of creating profit and consumer satisfaction is called marketing | Exchange of goods or service for money is known as selling | | Area of Work/ Scope | The scope of marketing is very wide. It includes understanding the requirement of consumer, develop new products, determining price and provide after sale service | The scope of selling is limited to the transfer of ownership of products from the seller to the consumer. | | Objective | To earn profit through customer satisfaction | To earn profit by selling products and services | | Parties | Suppliers of product, middlemen involved in sale distribution, consumers, etc. | Buyers and sellers | | Beginning and End | Marketing process begins with market research and ends with after sales service. | Sales begin after production and ends with providing goods or service to consumer | | Need for Capital | Storing products, gradation, packing, labeling, transportation of goods requires considerable working capital. | Since the scope of work is quite narrow, less working capital is needed. | | Direction of Efforts | Efforts are made in manufacturing the product as per the need of consumer and making them reachable to consumer. | Efforts are made towards preparing consumers to accept the existing product. |
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