1.

Explain the difference between Personal selling and Advertising.

Answer»

Difference between Personal Selling and Advertising

  Advertising  Personal Selling
1. It is an impersonal form of communication.It is a personal form of communication.
2. It is inflexible.It is highly flexible.
3. Same message is sent to all the customers in a market segment.customers in a market segment to the customer’s background and needs.
4. Advertising lacks direct feedback.Personal selling provides direct and immediate feedback.
5. The cost per person is very low.The cost per person is very high


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