Agricultural marketing encompasses all activities in moving farm products from the producers to the final consumers such as storage, transport, processing, etc. In India, agricultural marketing was regarded as operationally inefficient and exploitative in character. 

Hence to improve the position of agricultural marketing following things are required :

1.  Facilities for storing goods. 

2. Adequate and economical transport. 

3. Eliminination of intermediaries.

 4. Basic information of market conditions to get better prices for the produce.

The above mentioned requirements for efficient agricultural marketing can be also classified into the following. 

1. Promotion of cooperative agricultural marketing societies. 

2. Developing regulated markets where marketing practices have been standardized so as to provide encouragement to farmers to come to mandis to dispose o their produce and prevent them from exploitation in the hand of Dallas. 

3. Granding and standardisation of produce to help the farmer to fetch better prices.

4. Developing warehousing facilities, road transport, etc. 

5. Declaration of support price that offers a minimum price to the farmers for their produce.