Explain motive of service as an objective of co-operative society.

1.	Explain motive of service as an objective of co-operative society.
Answer» Motive of service: The primary objective of the co-operative society is to serve its members. Profit is a secondary objective. The society aims to raise the economic conditions and living standards of the members and to make them self-reliant. For example, the objective of Amul is providing milk at desired quality and fair price. It does this by collecting milk from villagers, pay them reasonably well and sell it to market. This helps to improve economic condition of villagers who supply milk and hence make them self-reliant.

Answer»

Motive of service:

The primary objective of the co-operative society is to serve its members. Profit is a secondary objective.
The society aims to raise the economic conditions and living standards of the members and to make them self-reliant.
For example, the objective of Amul is providing milk at desired quality and fair price. It does this by collecting milk from villagers, pay them reasonably well and sell it to market. This helps to improve economic condition of villagers who supply milk and hence make them self-reliant.

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